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Via Twitter…

The horror: Google now encrypts up to 33% of search referral data http://t.co/nF3xqQDG via @Econsultancy

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Via Twitter…

Great example of messaging hierarchy: Taking a walk with @benthebodyguard (@ The Mean Streets) http://t.co/H47UoIz

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Via Twitter…

One to take note of: RT @mashsocialmedia: Google+ to Businesses: Don’t Create Google+ Profiles Yet – http://on.mash.to/qYEl0b

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What is Google +1?

You may have seen the new +1 buttons appearing across the web but do you know what they are?

The +1 button started appearing on Google search results and adverts back in March 2011 encouraging users to recommend content to friends and contacts. This month Google released the +1 button to the whole web so that it can be used on any web page.

Google +1

Google +1


Google describe the button as shorthand for “you should check this out”.

To +1 something just click on the +1 button. You need a public Google profile to help people see who made the recommendation. If you are not already logged into your Google account you will be asked to sign in.

Google +1

Sign in to Google +1

A new tab in your Google profile stores your + 1′s which you can keep private or share with the rest of the world.

We’ve started to add Google +1 buttons to our ‘Share this’ tool bars. thepompomproject.com was the first of our clients sites to benefit.

Google +1 button on thepompomproject.com

Google +1 button on thepompomproject.com

If you search for pompom headscarf spring collection you will find that I have +1′d the page and it is highlighted in the Google search results.

 

Google +1We’re just getting used to the phrases ‘Like’ and ‘Tweet’ now you’ll be asking friends if they have +1′d a page.

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We’ve had a make-over!

We are excited to launch our new website; bigger, better and totally up to date.

Our poor website always finds itself at the bottom of our ‘To Do’ list so the make-over and attention is long over-due.

Forgotten what the old site looked like? Here’s a reminder . . .

oxeyedaisy.co.uk

oxeyedaisy.co.uk - the old site

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Via Twitter…

Really useful tips for using LinkedIn – http://bit.ly/i4wou9 thanks @SmallDetails76 for the link

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Shop Software

After years 11 years of researching, testing, cursing and banging our heads against a brick wall we believe we have found a sensible and usable solution for small scale ecommerce sites.

Magento is great for large shops, we’ve used CubeCart for medium sized sites and even built bespoke shops when required. We were missing a low budget option for people wanting to dip their toe into the ecommerce scene.

Shopify is a web-based hosted solution with an easy and simple to use interface and a get out clause; if you ever need to shut shop you can cancel the following months subscription.

We are about the set up a shop for a client. When it’s ready we’ll shout about it so you can take a look.

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Top 5 inspirational Social Media Campaigns

A few weeks ago I was invited to speak at the Stratford Business Forum Professionals group. They were keen to find out more about using Social Media in business. The best way to show the power of social media is to look at real case studies.

Here are my top 5 inspirational social media campaigns:

  1. Interflora
    The simple but heartwarming Interflora Twitter campaign always come to mind when I’m asked to about successful Twitter campaigns. Interflora launched a campaign to cheer up glum Twitter followers by sending them a bunch of flowers.
  2. marmarati.org
    the ‘Marmarati’ are a group of individuals recruited by Marmite. The site is based on enthusiast blogs and online competitions, where entrants had to describe why they loved the brand. They were entrusted to trial a new, stronger marmite spread. As well as connecting personally with their biggest fans, the story gained national coverage and its latest edition, Marmite XO, was launched
  3. Save BBC6 Music
    A supported launched a protest song on YouTube and more than 100,000 people signed up in support of saving the station. The Save 6 Music Facebook group attracted more than 88,000 members, and another online petition signed up almost 25,000 

    Campaigners used Twitter and added a ribbon to their profile picture .

  4. Asda: Averting A Social Media Crisis
    Asda reacted quickly using social media to protect it’s brand after a damaging video was uploaded to YouTube showing a former member of staff damaging products and licking raw chicken. Asda posted a video on YouTube which included interviews with shocked staff. They were able to respond quickly using a Flip camera
  5. Guinness
    The newest campaign to make it onto my list makes me smile! Guinness is using Facebook and YouTube to launch 2 online ad campaigns educating men about how to prepare for St Patrick’s Day. You have to watch the ‘man hug’ advert to see if you agree with me.
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What is Twitter?

If you are new to Twitter then take a look at this very clear article, titled ‘Guide and tips for using Twitter‘, by BBC Click reporter LJ Rich.

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Microsoft releases IE8 today

Microsoft have released the full version of their latest IE browser today. They claim it to be more standards compliant than previous versions. I’ve had a bit of a play with it this afternoon and it seems like a reasonable upgrade, though I won’t be swapping from Firefox. You can read more about IE8 on the Microsoft website.

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